The vendor required to provide marketing services for a strategic partner that can elevate awareness, drive visitation, support local businesses, and position downtown city as a vibrant destination for residents, visitors, entrepreneurs, and investors.
- Social media content creation and management
• Provide downtown town -focused social media strategy and content creation, which may include Instagram, Facebook, and other appropriate platforms.
• The town’s goal is to post one original post per week to include reels and still photography.
• Services may include content strategy development, original photography and video, graphic design, copywriting, promotion of downtown businesses and events, coordination with town staff and partners, and community engagement.
- Event marketing and promotion
• Marketing support for downtown events led by third party groups.
• The town’s aim is to increase the visibility of these events to promote economic vitality in downtown and town as a whole.
• We see this as an on-call option for each downtown event.
• The approach could include social media posts, flyer creation, graphic design, or other options that would increase visitor traffic.
- Economic development and business recruitment marketing
• Respondents will support economic development goals through messaging and materials that highlight downtown market opportunities, business success stories, and town unique character.
• Deliverables may include digital content, video, and print-ready materials for recruitment efforts.
• The town is interested in an editable business recruitment brochure that highlights the town’s strengths and opportunities in both downtown, and the town as a whole.
• Examples could be recruiting retail for downtown, a boutique hotel, and large employment opportunities.
- Wayfinding and signage design manual
• Develop a town wayfinding and signage design manual to guide future implementation.
• The manual should include a wayfinding strategy, visual design standards, sample sign types, and guidelines for consistency and expansion.
- Experiential storytelling and video content
• Video and supporting content should demonstrate: a downtown date night; a Saturday afternoon experience; and a full weekend itinerary.
• Content should be authentic, cinematic, and inviting, rather than scripted advertising.
• We see the single day experiences as a 30-second video and the weekend video up to 1-minute but are open to other options as well.
- Questions/Inquires Deadline: January 30, 2026
