The vendor required to provide domestic higher education marketing and enrollment strategies for current online and on campus programs and future potential programs to:
• Analyze market trends and assess the demand for business graduate programs.
• Conduct competitive research to identify areas where agency business can better position itself in the marketplace.
• Develop a comprehensive positioning strategy to enhance the visibility and appeal of agency business graduate programs.
• Design and execute targeted marketing campaigns aimed at recruiting a diverse pool of domestic graduate students.
• Provide enrollment services, including application management and registration support.
• Deliver retention services to guide students from onboarding and orientation through to graduation, ensuring their long-term success.
- Requirements:
• Strategic market insights: through comprehensive market research, the vendor will identify trends, demand drivers, and opportunities to better position agency graduate programs.
• This will ensure offerings are competitive and aligned with industry needs.
• Enhanced recruitment efforts: tailored marketing campaigns and creative services will boost program visibility, engage prospects effectively, and convert them into enrolled students.
• Streamlined enrollment processes: dedicated enrollment advisors will improve application management and provide personalized support to prospective students, ensuring a seamless admissions experience.
• Improved retention: including onboarding, orientation, and ongoing student support, the vendor will enhance the student experience, reduce attrition, and ensure academic success.
• Optimized marketing performance: digital marketing and media buying will maximize return on investment (ROI), ensuring that marketing budgets are utilized efficiently to yield measurable results.
1. Market research and viability:
• Market viability and trends analysis
• Competitive landscape analysis
• Employer and workforce demand
• Curriculum benchmarking
2. Creative services:
• Responsive microsite development
• Mobile and desktop RFI landing page creation
• A/b and split URL testing
• Display media design
• Brochure design
• Html email design
3. Marketing strategy:
• Prospect nurturing strategy
• Search engine marketing strategy
• Search engine optimization (SEO)
• Content creation
• Pay-per-click management
• Social media advertising and management
• Campaign optimization
• Niche media placements
• Email remarketing
• Chat functionality
4. Media and marketing buying and conversion optimization:
• Develop paid media strategy
• Third party media purchases
• Management and optimization of paid media campaigns
• Analyze and report on media campaigns
• Manage marketing budgets
5. Search engine optimization (SEO):
• Program webpage audit
• SEO swot analysis
• SEO content production, testing, and recommendations
• SEO article creation
• Continued performance analysis
• Site linking recommendation
6. Enrollment services:
• Screening and hiring advisors
• Programmatic and institutional training
• White-labeled outreach
• Inquiry management
• Application management
• Registration support
• Engagement metrics
7. Retention services:
• Retention services
• Post-enrollment outreach
• Student satisfaction data collection
8. Account management:
• Student enrollment projections
• Reporting and metrics, including a data and ROI dashboard
• Strategic partnership growth
• Program optimization and enhancements
9. Measurable outcomes:
• Increase in qualified leads, applications, and enrollments
• Improved student retention and satisfaction rates
• Enhanced program visibility and market competitiveness
• Optimized marketing spends with data-driven ROI reporting.
- Contract Period/Term: 1 year
- Pre-Proposal Conference Date: January 28, 2026
- Questions/Inquires Deadline: February 4, 2026
