The Vendor is required to provide to expand and evolve airport’s current marketing presence and strategy.
- The strategy and campaign should be designed to reduce leakage at the airport, focused on the benefits and attractiveness of airports to city residents.
- Service include:
• Market segmentation: identifying airports target audiences, including demographic and geographic data, guest personas, targeting segments for growth within the greater city area.
• Marketing strategy: develop a marketing plan focused on airports existing 'enjoy some fresh air' campaign, targeted to the local community. The primary work under this plan will involve paid advertising, including out-of-home (OOH), banner ads, social media, and other similar channels, as well as executing various special projects. Work closely with the airport marketing manager and directors in developing and deploying these materials. Additional work, such as a campaign for a new airline or route, may be assigned.
• Content creation: provide creative services including concept development, design, and production of advertisements for digital advertising, including social and display, and traditional print.
• Reporting: contractor shall execute the campaign with constant monitoring and tracking analytics, reporting to the airport and making changes when campaign performs lower than projected. This data shall include, but is not limited to, clicks, click-through-rate (CTR’S), conversions, number of relevant searches, and impressions.
• Ad trafficking: manage the trafficking of advertisements, including, but not limited to search engine marketing (SEM) through google ads, display advertising on high-traffic websites that are visited by airports target markets, retargeting, etc.
• Media placement: Advice and place media in radio, TV, streaming, print, or digital media.
• Collaboration: contractor shall collaborate with the airport marketing manager during the design, creation, execution, and management of campaigns. The marketing manager must be the primary contact for the entire duration of campaigns.
- Budget: $150,000.
- Contract Period/Term: 1 year
- Pre-Proposal Conference Date: January 29, 2026
- Questions/Inquires Deadline: February 3, 2026
