Master Media and Marketing Services

The Vendor is required to provide a wide range of media and marketing services.
- Through consistent use of visual design – logos, colors, fonts – and key messages, we build familiarity. 
- This helps people quickly identify agency people, projects, and services.
- We ensure a seamless connection between taxpayer investment and service delivery.
- We plan long-range for state transportation future.
- We design and build a safe and resilient transportation system.
- We maintain and protect the infrastructure, equipment, facilities, and information travelers depend on.
- We invest in modern technology solutions.
- We protect and promote aviation for state.
- We provide a one-stop-resource for the trucking industry to keep goods moving safely.
- We develop trust and rapport between each other, local and tribal governments, and the public.
- We look to the future as we create, innovate, and thrive at work and away.
- While our brand is our promise and our reputation, brand identity and brand voice provide the public with the ability to quickly recognize who we are. 
- This recognition and familiarity help them know what they can expect from us and builds on our reputation.
- Blue logos are preferred and should be used on documents printed in color.
- Black logos should be used for black and white documents. White logos should be used on dark or black backgrounds.
- Logos are to follow the approved minimum dimensions.