The Vendor is required to provide for media buying services.
- Strategic Media Planning:
1. Research, using analytical tools and other data at its disposal, to develop the most creative and effective media plans to meet campaign objectives.
2. Provide the university with analyses, evaluations and recommendations based on professional experience, market research and a strategic framework, including but not limited to:
• Audience size
• Audience demographics
• Audience behavior
• Geographical concentration of targeted audience market research
• Strategies and tactical details that support the marketing solution being proposed
• Media flowcharts, plans and other data to illustrate the planned placement and costs associated with media buy
• Time requirements and/or projections
• Industry trends and/or new developments in media strategy, media planning and buying in order to employ new methods as they become available.
- Media Negotiation and Placement:
• Responsible for the placement and purchase of all media. In negotiating media purchases, the contractor will notify the University of any Savings that could be achieved through long-term commitments or other specialized programs.
• Provide media buying strategies that reach minority, multi-lingual and special needs populations, as requested by the University.
• Provide detailed schedules for University approval.
• Provide detailed campaign plans for each medium for approval. These plans must include an analysis showing why the specified media was chosen and the metric used to show proposed impact, such as projected reach, impressions, frequency, and estimated cost and buying model, e.g., cost per click (CPC), cost per engagement (CPE), cost per lead, etc.
- Must develop and maintain a campaign process to effectively and efficiently manage this account.
- Must track a campaign from initial kickoff to completion and identify an agreed upon schedule of deliverables such as flowcharts, and milestones for each campaign.
- Obtaining the size and format information for all ads based on placement.
- Responsible for ensuring all media were broadcast, installed or published according to placement instructions and as expressly approved by the University.
- The manager will be responsible for establishing regular communications between the selected contractor and the University to ensure seamless integration of the advertising programs.
- Maintain intimate familiarity with the most effective frameworks, approaches, and tools for deriving actionable insights from all channels. Measuring campaign performance against industry benchmarks.
- Post-campaign Analysis, Billing and Reconciliation Services:
• Monitoring and maintaining the effectiveness of a campaign
• Providing a metrics report and analysis at the completion of each phase of this campaign
• Tracking the individual campaigns to ensure buys stay within budget limitations
• Providing costs of media on a per unit and per lead basis
• Providing a billing reconciliation within five (5) business days of the conclusion of each media buy campaign unless otherwise agreed upon between the University and Contractor
- Contract Period/Term: 1 year
- Questions/Inquires Deadline: February 9, 2026
