The Vendor is required to provide for the oversight, delivery, and provision of its recruitment marketing initiatives, including digital media buys and placement, creative services, and account management.
- Strategic Planning and Research
• Annual Recruitment Marketing Strategy
• Ongoing Strategic Consultation
• Research Projects
• Hard-to-Fill Role Strategy
• Share pertinent recruitment trends and best practices
- Paid Media Management
• Campaign Setup
• Campaign Management
• Media Buying
• Advanced Audience Targeting
• Job Board Contract Negotiations (Multiple Boards)
- Traditional Media Management
• Print Advertising Management
• Direct Mail Campaign Management
• Traditional Media Creative
- Creative Services
• Graphic Design
• Copywriting
• Production & Editing
• Accessibility Compliance (WCAG 2.1 AA)
• Additional Revisions
- Analytics & Reporting
• Monthly Performance Reporting
• Campaign Update Meetings
• ROI Analysis
• Analytics Platform Onboarding
- Account & Project Management
• Account Director
• Account Manager
• Account Support & Coordination
• Planning & Status Meetings
• Budget Oversight & Reporting
- Executing best-in-class recruitment marketing campaigns, primarily through paid digital media, to attract and hire top talent, differentiate the University in a competitive marketplace, strengthen talent pipelines, improve candidate quality, and reduce time-tohire and cost-per-hire.
- Enhancing the University’s employer brand by positioning it as an employer of choice to attract, engage, and nurture prospective talent.
- Delivering recruitment marketing solutions that integrate a clear employer value proposition, consistent and compelling branding, engaging content, the strategic use of technology and tools supported by actionable, data-driven insights.
- Ensuring full compliance with accessibility and all applicable legal standards and guidelines.
- Collaborating closely with the University’s HR Talent Acquisition and HR Recruitment Marketing teams to ensure alignment with overall talent strategy, organizational goals, and brand standards.
- Strategic planning and research
• In collaboration with University HR Talent Acquisition and University HR Recruitment Marketing, develop annual recruitment marketing strategy with defined objectives, key actions, budget, and timeline.
• Provide bi-weekly updates and monthly results and performance reports, evaluate results, suggest improvements and recommendations, and collaborate with HR teams to decide on next steps. The University will retain ownership of all campaign data and must be provided access to all performance insights and results.
• Provide strategies for hard-to-fill or specialized positions as needed.
• Conduct recruitment-specific research as needed or requested by the University to inform strategies that align with recruitment objectives and media planning priorities.
• Investigate, evaluate, and share emerging recruitment trends and best practices to enhance overall strategy.
• Provide recommendations for content marketing best practices to optimize engagement and drive candidate interest.
• Use University-developed market and labor research as appropriate to create or enhance targeted digital marketing campaigns to boost effectiveness.
- Paid media management
• Develop, manage, and execute paid digital campaigns across appropriate channels such as search engine marketing (e.g., Google Ads), job boards (e.g., major, such as Indeed, and niche, to target specific pools of candidates), and paid social media (e.g., Meta), to attract both active and passive candidates. (LinkedIn not included.)
• Number of campaigns/positions to be advertised are approximately 10-15 ongoing and 5-10 short-term, totaling approximately 25 campaigns per year.
• Provide campaign launch plans including targeted audiences, proposed channel mix, creative assets, approximate spend, and timeframe.
• Purchase media for campaigns staying within agreed budget limits.
• Focus on regional and national geographies as applicable to position(s) needed.
• Manage and refresh campaigns as needed and agreed with the University. Engage thirdparty partners (e.g., Predictive AI) when appropriate to support recruitment objectives.
• Suggest customized value-added tactics as appropriate for specific campaigns, such as advanced audience targeting, specialized ad optimization, creative content production, etc., for consideration.
• Oversee media vendor/job board relationships, including evaluating and negotiating annual contracts and negotiating best pricing (subject to agreement by the University).
- Creative Services
• Develop original high-quality assets needed to support all paid media campaigns, leveraging professional graphic design, copywriting, editing, proofreading, and production.
• Create compelling, audience-focused content for posts and campaigns that engage candidates and highlight the University’s culture, values, and career opportunities.
• Number and type of assets depend on specific campaigns each month.
• Creative assets may include, but are not limited to:
o Social media posts
o Paid media advertisements
o Collateral materials
o Sponsored event program advertising
• Collaborate with the University to ensure all creative assets align with established University brand platforms, including approved imagery, messaging, and tone.
• Allow one round of revisions for asset review and approval from University HR Talent Acquisition.
- Account and Project management
• Provide a dedicated account team with clearly defined roles and responsibilities.
• Manage client communications including meeting schedules, progress reports, and collaboration processes with the client.
• Meet with University HR Talent Acquisition and HR Recruitment Marketing teams biweekly and monthly to provide progress and results reports.
• Plan and manage quarterly and/or annual team planning meetings when applicable including agenda, goals, expectations, and deliverables.
• Oversee and stay within allotted budgets; adhere to timelines, reporting, creative development, and overall delivery to ensure alignment with the University’s objectives and deadlines.
- Budget: ($1,000,000.00)
- Contract Period/Term: 2 years
- Questions/Inquires Deadline: February 04, 2026
