The vendor required to provide digital marketing services will develop and execute strategic, data driven marketing initiatives that reach audiences engaged or interested in health care and health-related fields.
- Objectives
• Can work within our budget to meet our enrollment goal of a minimum of a total of 25 new students, 13 full-time students and 12 part-time students, and advertise the law program through media buy.
• Has expertise across all relevant digital channels, including, but not limited to, google, Bing, meta (including Instagram and Facebook), YouTube, LinkedIn.
• Utilizes data, predictive modeling, and analytics for targeted campaign optimization.
• Develops innovative and creative marketing strategies inspired by best practices from relevant industries.
• Implements ai-driven strategies and personalization to enhance engagement and conversion rates.
• Has exceptional project management and customer service skills, and prioritizes response time to members of the law team.
- Requirement:
• Digital campaign strategy and execution: developing and executing a data-driven, multi-channel digital marketing strategy.
• Targeting and audience insights: targeting appropriate candidates for the program, and regularly providing insights to the associate director and co-directors, including highlighting the most engaged candidates.
• Agency is responsible for generating and purchasing leads for the program.
• Agency should utilize analytics to access what works and what doesn’t work, including analyzing and reporting on click through rates and open rates.
• Creative development and management: creating and distributing emails to campaign leads throughout the admissions cycle, including emails highlighting our two priority deadlines and final deadline in the months of January, march, and June.
• Agency should develop email schedule with the input of law team.
• Agency will also be responsible for creating and managing ads on relevant digital channels.
• Agency should be proactive and prepared to change messaging, programming, and media channels as needed in order to optimize results.
• Media buy management: agency will be responsible for managing media spend budget and reporting to law team on budget status.
• Search engine optimization and geo-marketing services: providing SEO and geo services as needed to further the goals of the campaign and to assist in hitting enrollment numbers.
• Reporting and insights: reporting to the law team with actionable insights on performance, trends, and opportunities.
• Agency is responsible for preparing a regular reports and meeting with law team to report on campaign status and results.
• Agency should prepare a top-down marketing funnel to track engagement throughout the admissions cycle and campaign.
• Compliance and data privacy: agencies must demonstrate compliance with relevant data privacy regulations (FERPA, GDPR, CCPA) and describe their approach to protecting student and prospect data while leveraging first-party and third-party data sources.
• Marketing-attributed enrollment growth (%): the agency shall propose a performance measurement framework aligned with key business outcomes, including cost per lead (CPL), application conversion rates, and marketing attributed enrollment growth.
• Sample benchmarks from past performance or industry standards are encouraged.
- Budget: $175,000 to $225,000
- Contract Period/Term: 3 years
- Pre-Bid Meeting Via Zoom (Optional) Date: February 6, 2026
- Questions/Inquires Deadline: February 11, 2026
