The vendor is required to provide strategic communications services and identify potential vendors that can provide these services that meet the needs of the state.
- Purpose
• An in-person and virtual conference with multiple panels in city or the bay area, with speakers from academia, government, consumer advocacy groups, and business groups.
• Short videos that tell the story of proposition 65 from diverse perspectives.
• A rebrand of the name “proposition 65” to something that is self-explanatory and draws on the program’s “your right to know!” Slogan.
• The creation of a mascot to convey a friendlier and more accessible image of proposition 65 that appeals to broader audiences.
• The development of new, more engaging, culturally inclusive multi-media outreach materials regarding the law aimed at the public and businesses.
• The development of a media outreach plan that incorporates the initiatives outlined above, and emphasizes the law’s successes and public value.
- Anniversary initiatives
1. Documentary-style and other videos
• Tell the story of proposition 65 and highlight the law’s goals and impact.
• Feature historic footage from the 1986 referendum campaign, which could include interviews with the law’s original creators, proponents, and critics.
• Include interview clips with current and retired office staff who work(ed) on proposition 65 implementation.
• Offer insights from staff from the attorney general’s and governor’s office, as well as other legal experts involved in applying the law, about the value of the law and the current challenges it faces.
• Showcase the work of scholars who have documented the law’s impact on public health in state and beyond.
• Project voices from community and non-governmental organizations who can attest to the law’s impact on the public, ideally profiling a few key stories.
• Highlight how businesses use the law to create more environmentally friendly and health-protective consumer products, and how businesses have used the proposition 65 list to create applications that help consumers make healthier choices.
• Include multi-lingual options for subtitling.
2. Conference logistics coordination
• Logistical coordination, including being the point person for the venue, catering, IT staff, and conference speakers.
• Development of outreach materials to publicize the conference.
• Development of a media plan for visibility and media coverage, including the creation of press kits and talking points to prepare office staff to field media queries.
- Rebrand initiatives
1. Slogan and motto
• Developing the new slogan or motto.
• Conducting field testing among relevant stakeholders and the public to ensure the new name for proposition 65 is well received and understood, and has no negative connotations.
• Ensuring that the new name or phrase can be translated and understood cross culturally.
- Questions/Inquires Deadline: February 4, 2026
