The vendor is required to provide creation, design and production services to enhance its digital presence and community outreach through high quality, accessible, and engaging content for use across web, social media, streaming, and community channels.
- Produce a range of multimedia content, which may include but is not limited to:
• Short-form social media videos (15–90 seconds) for platforms such as Facebook, Instagram, YouTube, and LinkedIn.
• Informational and promotional videos highlighting county programs, services, and events
• Long-form feature stories or mini-documentaries (3–8 minutes) focused on major county initiatives
• Audio content, including podcasts or radio segments
• Event coverage and live streaming (where applicable)
• Motion graphics, animation, and visual branding elements
• Accessibility deliverables (captioning, transcripts, and alternate text)
- Requirement:
1. Creative strategy and pre-production
• Collaborate with county staff to develop annual and project-based content plans aligned with communication goals.
• Develop creative concepts, scripts, storyboards, and production schedules.
• Provide art direction, casting (if applicable), and coordination for on-location and studio shoots.
2. Video production
• Provide full production services, including multi-camera, high resolution filming, professional lighting, and audio capture.
• Offer on-site or mobile studio setups as needed, including green screen, teleprompter, and drone capabilities (FAA-licensed operator required).
• Capture a mix of interviews, b-roll, and location footage representative of ocean county programs, people, and environments.
• Ensure ADA compliance and accessibility in all visual and audio content.
3. Post-production
• Provide professional editing, color correction, and sound design using current industry standard software.
• Integrate branding, lower thirds, motion graphics, animation, and subtitling as needed.
• Create multiple versions and aspect ratios (landscape, portrait, square, etc.) optimized for social platforms and web streaming.
• Deliver files in multiple formats for online distribution, broadcast, and archival purposes.
4. Digital distribution and support
• Upload and optimize videos for web, social media, and streaming platforms such as YouTube, Vimeo, \ meta, x, LinkedIn, etc.
• Assist in maintaining or enhancing the county’s online video channels (e.g., YouTube, Facebook watch).
• Provide guidance on SEO, tagging, thumbnails, and best practices for maximizing reach and engagement.
• Archive and provide digital copies of all content including b-roll to the county for long-term use.
5. Audio and podcast production
• Record and edit audio-only content, such as podcasts, PSAs, and interviews.
• Provide professional voiceover recording and post-production mixing.
• Deliver final masters in broadcast and streaming-compatible formats.
• Event coverage and rapid response
• Provide timely coverage of public events, press conferences, and community announcements.
• Offer same-day or next-day turnaround for urgent communications, at the request of the public affairs director.
6. Asset management and redundancy
• Maintain secure storage and backup systems for all raw and finished media.
• Ensure redundancy and version control to prevent data loss.
• Maintain an organized digital media library accessible to county staff as requested, including b-roll.
- Contract Period/Term: 1 year
